About us
Our story
Pavement or dirt—it doesn’t matter as long as it has two wheels. Based in Southern California, Marcelo and Leandro built UrbanAmp to represent the lifestyle they live every day. From flowing through the streets on a Super73 to catching air at the motocross track on a Surron, riding is in their DNA. UrbanAmp is a tribute to the friends, the rideouts, and the shared obsession of the e-bike and e-moto culture. We ride hard and we wear our lifestyle.
As SoCal locals, their weekends are split between two worlds: dominating the neighborhood streets and chasing massive air at the motocross track. They created UrbanAmp to capture the exact feeling of those weekend rideouts. It’s a brand built on the love of bikelife, the thrill of motocross, and the absolute best pastime there is—hanging out with a crew of friends who love two wheels just as much as they do.
